At the heart of our charming visual identity for Olii is a bespoke serif wordmark that evokes a sense of handmade craftsmanship, reflecting Olii's snuggly knitted baby garments and accessories.

A soothing palette of muted browns and creams cocoons the brand in a sense of calm, an ideal choice for parents seeking cozy and timeless toddler essentials like beanies, mittens and blankets.

In the logotype itself one of the dots above the 'i' represents a ball of yarn, symbolising the raw material, warmth and care that goes into every Olii creation. It's a small yet significant touch that encapsulates the essence of the brand, where every detail is handmade with love. The overall design radiates a sense of home and handmade comfort, making Olii the go-to choice for those in search of beautifully knitted baby garments and accessories.